What is the objective of the course or learning object from end-user perspective?
Is each piece of content relevant to users (not just to the content expert)?
Do the users really benefit from this information?
Are there existing resources that can be used?
Do you have to pay for copyright?
What development does the content need?
What content must be written or created?
Does the content require specific instructional, interactive or graphic design?

Determining the content architecture

How to organize the content?
How to link the content together?
What should be navigation plan?
What should be the completion criteria?
What test/ assessment and/or assignments should follow the content?
Is there need of multimedia or presentations?
What should be the level of interaction?

Development of content

Analyzing the content need
Testing the concepts with short examples with end user.
Researching the content
Developing and writing new content or rewriting/editing existing content into a form that is   appropriate for interactive media and adds value to the content materials  
Html coding and validating the web copy
Processing and optimizing all multimedia contents
Ensuring that content meets best practice web development and usability standards